The mobile era is transforming at an incredible rate and is becoming the centre of everything we do. In this blog I shall be giving a short introduction into what the word “mobile” actually means and how it can be used to make a big impact on day to day operations. You can either look at this blog from a customer perspective – what would I like to see company’s provide me? Or a business perspective – what do I want to provide my customers?
Don’t be confused by the word mobile. It has so much more potential than just how many megapixels your camera is or how many songs your phone can hold. There are over 1.9 billion devices connected to the internet and on average someone looks at their mobile phone 150 times a day, which just shows how much potential can be utilized and transformed into something beneficial.
Why do we need to be more mobile? There are a number of reasons why we are looking to be more mobile and it’s not just for business needs. With an estimated 10 billion mobile connected devices by 2020 there is no sign of the mobile growth slowing down. Living in such a fast paced environment, people want more convenience at their fingertips and not to waste unnecessary time if it can be done faster. The use of physical money, cheques and bank cards is transforming with a contactless functionality added to cards and the introduction of Paym where all you need is a mobile telephone number to pay someone. A more recent example is Apple Pay where you pay for items using your mobile device. Just imagine if in the future you are able to diagnose medical conditions via your mobile at home. No long waiting lists to see a doctor for consultation, but instead, identifying critical conditions at the early stages to give you the best chance to get the right care and diagnostics in your own home.
Mobile can’t perform without the applications that give it purpose. It is no good having all that technology at your fingertips with the fancy memory and top of the range processor without the applications that can be used to provide people with added value. Simply having to zoom in on a web site is not good enough any more. We need applications designed for mobile to be at the centre of our thinking.
From a business perspective, Mobile is not just a tick in the box. Just to say you have an application does not mean you have kept up. It’s how you use the application and how the application can be built upon to deliver continuous benefits ahead of competitors and transform the industry. Your mobile development needs to be created with the mind set of flexibility and opportunity and not with a tunnel vision of one short term accomplishment. Mobile needs to allow quick iterations that can be supported by the infrastructure already in place, to tailor what a business wants to get from it and support their company directive.
It’s not just about what we can do on devices; it’s about what we can learn from them as well. All the data being circulated in the mobile world can be synthesized into useful information to provide knowledge to businesses to help them understand their employees, devices and customer trends. It can then be used to suggest improvements or direct their business initiatives to enable them to grow and become more efficient. Getting the right information first hand enables businesses to act faster and stay ahead of competitors.
Competition is a big factor that also contributes to how fast the mobile market is transforming. As the market has lots of unlocked potential, companies have an opportunity to explore and be proactive to give their company an advantage. Due to the competition, certain companies are forced to embrace the term “keep up or get left behind”. E.g a bank that allows sign up to products via mobile as well as the Internet browsers provides more options of convenience to its customers as opposed to one that just allows ‘in branch sign up’. Using a mobile platform to transform your industry and make processes more efficient and user-friendly could create more areas of opportunity or expansion and therefore revenue.
An application needs to provide a personalized user experience and support anyone’s goal of maximizing productivity. For example a mobile flight check-in to save time or giving employees mobile access to a system that diagnoses faults. It needs to be designed well and be responsive to ensure the user is not kept waiting. The application also needs to be compatible with a lot of different views and different devices to maintain a high customer experience. The applications should be adaptive and have the same look and feel no matter what device.
Mobile also pairs with a lot of areas to provide an ultimate experience. For example your device connects to the cloud to maximise storage and processing power. It also could be linked in with social applications. As mentioned above the mobile data can be used for analytics to gain statistics for change or transformation. A huge area is also security. With all recent things in the news about hacking and loss of personal data it’s no wonder people are nervous about becoming mobile and transforming into a technology driven world.
Although the Mobile world is transforming at a rapid pace, the security of the changes need to transform equally as fast. Security needs to transform at the same rate to keep the Mobile infrastructure, traffic, and networks secure/ private to prevent nervousness and vulnerability to the provider and the consumer.
IBM is playing a huge role in the transformation of the mobile world and a recent example of this is the pairing with Apple to explore the potential of mobile devices. IBM and Apple are working together to combine the power of enterprise data and analytics with an elegant user experience to transform how enterprises empower their professionals to interact, learn, connect and perform.
IBM is also enabling companies to operate on personal devices on the move. This enables employees and businesses to get instant, secure and fast access to essential business functions. A good example of this is IBM empowering companies with a ‘bring your own device’ (BYOD) strategy.
Mobile change aims to bring people a new, elevated level of convenience with many different benefits for both the customer and the business! I hope you found it a good insight into the mobile world and have a different outlook on the word “mobile”.