What on earth is CAMSS? – Avtar Marway

Well, in short… CAMSS stands for ‘Cloud Analytics Mobile Social Security’. These are the five key strategies that IBM have in order to help their clients and be essential to the world. So how have these already helped?

Cloud

Like a normal cloud, which stores water, one of the offerings of IBM’s cloud is to allow storage of their client’s information, data and services. Rather than buying their own data storage, clients can use IBM’s Cloud to store their data and information which means they do not have to worry about it

Analytics

Do you ever think what happens with all the data we collect? The millions of data that is collected through the little things we ignore in life? By using Analytics, we are able to analyse the data we collect in order to make smarter cities and a smarter planet. So an example of this is by using traffic lights. Don’t you just hate it when you’re at a red traffic light at a junction, where there are no cars and no pedestrians waiting to cross? By using the data that is collected by traffic lights, analytics can be used to make these traffic lights smarter and better to the adapting world that we are in.

Mobile

Are you reading this from your mobile? If you are, then that’s one of the big things that mobiles are able to do. Mobile is a huge part of society today and are a big part of our lives. This is due to the growth in technology over the years which has allowed companies such as banks to integrate their services into the mobile industry. IBM helps its clients with Mobile by undertaking activities such as creation, management and testing of their mobile-ready applications. For example, if a bank were to have a new app, IBM could help to create this app, test the app on mobile devices so that when the bank releases the app, there are no problems and customers are satisfied with the application as well as it’s functionality.

Social

How often do you see the Twitter or Facebook symbol on the website of a business? The majority of businesses now link their business with Facebook, Twitter, YouTube etc. in order to increase the social aspect of their business. IBM help to develop offerings and assets around the use of social media. IBM can analyse the data that a business’ social aspect collects. For example, say one of IBM’s clients had a twitter account where customers tweet the company. IBM could use the tweets that have been sent to their client to find out what a lot of their customers are tweeting and then use this information to help their client. For example, if tweets were about low customer satisfaction, then IBM could help the client with this problem. All this is done because the client went social.

Security

Without Security, you would have no money, I would have no money, and there would be mass mayhem all over the world. Security is very important – especially with the growth in technology. This is because if security is breached, all kinds of information can be leaked. Remember when Sony was hacked? And the bank details of many PlayStation users were held by the hackers? Imagine if your bank details were breached, how would you have felt? IBM helps to implement high levels of security to their clients. For example, if a client uses the IBM cloud, the information and data they keep inside the cloud is protected within IBM’s security platforms. IBM have done many demonstrations to display how good our security offering is.

I hope you have enjoyed this blog, and have understood what CAMSS is. If you require more information about any of these or about anything relating to IBM as well as the apprenticeship scheme, feel free to contact me on Twitter (@AvtarMarway), LinkedIn (Avtar Marway) or email me (AvtarMar@UK.IBM.COM).

See you soon!

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