CAMSS. It’s another acronym. Does it look familiar to you? Doing a Google search for ‘CAMSS’ will mostly yield results related to IBM as this is our ‘keyword’ for the future direction the company is taking. Yet, IBM are not the only company diverging and investing in the CAMSS space. Many other global technology corporations such as Microsoft, Amazon, Accenture and HP are also heading in a similar direction. However not many people understand just what these initiatives are.
I currently work on account which is the other side of the country to my home town, and any trips back require a number of hours on public transport. I thought one day, whilst I was bored and had just finished an IBM quiz on Cloud, to maybe do an experiment and see who else on the commute would know about cloud, analytics, mobile, social or security. While I think there may be a select few who would understand, the majority of people will probably look at me funny and some would probably tell me to go away. Don’t worry, I didn’t actually go around asking people that, it was the end of a long week of work and I just went to sleep!
If you’re not that sure about CAMSS (Cloud, Analytics, Mobile, Social and Security) then be glad you have our blog. I will cover briefly what each initiative is, and how it ties in to the work we do to improve the way our clients and people in general work.
When we talk about cloud, we don’t talk about things being put on to actual clouds, but keep the metaphor in mind as it is probably the easiest way to explain Cloud to someone who is not necessarily in the know. When a company is looking to upgrade their existing infrastructure, maybe to support a new project or keep up with business demand or growth, a company will probably start costing how much it would be to buy all the networking gear and hire professionals who are able to install the new network. Many companies will probably outsource this work to a reputable company. While this means that company will have their own infrastructure, it is often very costly and, to keep their systems secure and running smoothly, they will likely have to upgrade in the next five (or less) years. So how does a company keep up with demand and technology without having to fork out money every number of years? Turn to the Cloud. Companies like IBM offer Cloud solutions using the latest hardware which can dynamically assign resources depending on the demand from a client. So in the example of an online retailer, Summer can be quiet and the Cloud infrastructure can be scaled down (saving the customer money) and once Christmas hits, more resources can be assigned to cope with the new demand. This is an example of Infrastructure as a Service. You also have Platform as a Service and Software as a Service for hosting singular or a variety of different applications in the Cloud.
Data is everywhere. An average person working a 9 to 5 job likely wakes up and checks the latest news or their favourits websites on their phone, eats their favourite cereal or breakfast, washed with certain hygiene products, drives a certain car to work, takes a certain route and when they get to work accesses certain websites or does online shopping buying certain quantities of different products. How much data could you gather from that person based on the above scenario? The same applies to businesses in terms of customer demand, current trends, buying habits, preferred products and financial predictions, for instance when the company is likely to make or lose money. All these data points are useful and Analytics can be utilised to provide a company with useful insights into how their business is operating and can assist in making informed business decisions.
In these times, you will struggle to find a person who doesn’t own a mobile phone and smartphone use is ever on the rise. If you were a company looking to improve your web or user experiences for your customers, then it would make sense to go mobile. After all, people are always busy moving around, less people are confined to a desk with one computer for their whole life and much more work is being done on commutes with smartphones or tablets (or other similar devices). A lot of companies and online websites already do a lot of work to make their business experience more mobile. For example, on this Apprentice blog, we’ve done a lot of work this year to make our website more accessible for a range of different users which includes utilising a mobile version of the site and allowing authors to create and edit content on smartphones and tablets (I am writing this article on the bus while on the way to work!). You only need to look at the sheer amount of companies who have a mobile site and initiatives such as Apple Pay to see how seriously companies are taking mobile.
As I type this, Facebook has recently announced that they are celebrating one billion active users online at any one time. Just think on that for a sec, one billion active users with a social media account, that’s 1/7 of the worlds population online at any one time, 1/7 of the worlds population with social media accounts and of those accounts, the average Facebook user has 338 friends (Six Degrees of Seperation Theory anyone?). Companies know the sheer power of social media and are utilising it in many ways such as word of mouth advertising, encouraging users to share experiences of their products, targeted advertising based on a users likes and preferences (again, back to analytics here) as well as Twitter accounts which provide a means of customer service support or providing latest updates (especially useful in terms of transport). Essentially, social media brings customers and companies closer together and the power of communication and human socialising shouldn’t be underestimated.
Increasingly, we are hearing in the news of scandals in terms of data breaches and hacks being performed on major or sensitive websites. (Quite recently, the hacking of Ashley Madison has got quite a few high profile people hot under the collar!). How do these data breaches happen? It’s quite simple: security simply was not good enough. While it’s good to have an amazing infrastructure, servicing customers effectively over social media, a good mobile experiences, it would all amount to nothing if all that customer information was illegally accessed and shared to the wrong person just because of inadequate security. The cost to a company of data breaches is highly significant and has caused companies to go bankrupt from the legal costs associated with compensation for loss of customer data.
I hope this article goes a way to clear up what we mean by ‘the CAMSS agenda’ and clarifies why companies like IBM have chosen to guide business direction toward these initiatives. Once again, I look forward to posting to you again soon. – Craig